Acresso Case Study
Improving the product and service selection process through an enhanced online experience
Background:
Acresso is the market leader in content protection, software licensing/installation and digital rights management technologies. Deployed on more than 500 million PC’s globally, Acresso solutions maximize software content and digital product value for customers in diverse markets such as entertainment, consumer electronics, gaming, software, information publishing and corporate IT.
Challenge:
To help potential customers learn about and select from numerous complex technologies, Acresso wanted an online tool that could clearly demonstrate the value and benefits of its solutions. Acresso sought a long-term, strategic, interactive marketing partner to develop, implement and update online Flash demos and detailed product tours. In addition to communicating the features and benefits of complex technology in an attractive, user-friendly player, the flash demos/product tours needed to clearly reflect Acresso’s position as a technology and thought leader.
Solution:
Engaging prospects to lead them to choose your product requires strategic marketing, creative vision and sound technology. Our ongoing partnership with Acresso focuses on the design, development and programming of product overviews and demos featuring a custom Flash player console. Each presentation incorporates Acresso’s branding visuals, themes and messaging in an engaging and attractive experience that inspires viewers to action. The product introductions present a high-level overview of Acresso products or solutions using text, voiceover and animated infographics. The product demos explain specific product performance utilizing text, voiceover and animated screenshots and infographics. These interactive sales tools contain modular content navigation and simple, powerful sales messages to empower customers. The Flash player console features links that drive viewers to strategic areas within the corporate website and is adaptable to any featured product or solution, as well as foreign language translation. The resulting flexible, holistic solution provides Acresso with a standardized, interactive tool that engages customers, drives business and reinforces Acresso brand.
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